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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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5 Web Reports Every Nonprofit Should Know

NetWits

Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits. When used specifically with offline campaigns, appeals or ads we can use as a source metric. What is it? What to do with? What is it? -

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Great reads from around the web on September 13th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Web 114
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Digital Life Hacks: Savvy Social Media

Connection Cafe

Pinterest and Flipboard are for bookmarking and content sharing. Engagement rates on Instagram are 58% higher than Facebook, LinkedIn users have the most disposable income with 75% making over $50k a year, and 41% of all 18-34-year-olds in the U.S. Instead, try to tie social media engagement metrics to your larger goals.

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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Good healthcare-related options might include first-aid kits, bookmarks including first-aid information, or a portable magnifying glasses (for older donors). . Here’s what these “value-added premiums” will do: . Key metrics to explore: . Conversion rate to second gift (after a follow-up solicitation is left). Increase .

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NpTech Tag: Stop Cyberbulling Day is Today!

Beth's Blog: How Nonprofits Can Use Social Media

Update your bookmarks: [link]. The sampling of some of the top rated resources this week: Death Threats Are Not Protected Speech. The Democracy in Action Blog has a wonderful post about the most common typos that people make. This queen of typos enjoyed that post quite a bit! It's moved. TwitterVision and Twitterfeed.com.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

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