Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. You should be looking at monthly trends over time. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. If no, why?
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