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Great reads from around the web on April 23rd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 2020 Social Media Size Guide ).

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Great reads from around the web on January 24th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying. " Is email going out with 2011?

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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

Take her ROI and Measurement list. What I found most valuable was the tip about getting a baseline measurement before you begin. (number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks.

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The Rise of #Hashtags

NTEN

Just as you might tag a Web bookmark in a social bookmarking site such as the now defunct Xmarks.com and Del.icio.us Imagine the ROI you could present back to a sponsor or major donor about how many times people talked about the event online and across streams. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag.:

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Great reads from around the web on June 6th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "The Identity Spectrum gives a understanding of the different kinds of identity that are possible in digital systems.

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Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. For example, are you bookmarking everything you come across into del.icio.us Be a digital curator with your electronic information, not a packrat.

Awareness 101