Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Ogilvy realized general advertisers could learn a lot from understanding and applying the proven response-focused tactics of direct marketers.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 31, 2008
Geoff Livingston live blogged the Network Solutions Solutions Stars Video Conference -- by a team of Internet marketing and social media rock stars. Where does social media time/money fit within the overall web marketing budget? I kept wanting to blend them. The Social Opportunity. Why?
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Forj
APRIL 22, 2021
Marketing the new course? According to our interview with Dr. Michael Tatonetti on the Managing eLearning Podcast , discounting courses can cut into your profit margins more than you’d think. Team time and resources. Who will be responsible for interacting with your LMS? Creating collateral about the course?
Association TV
NOVEMBER 16, 2021
We particularly appreciate search bar suggestions, like how Spotify invites users to search not only a song title but an artist or a podcast too. This lets users know what sort of keywords they can search to find their tunes, but it’s also Spotify’s way of saying, “yes, we stream podcasts as well!".
Forj
JUNE 7, 2021
However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). To address this, an LXP recommends content based on the: Needs of the organization, industry, and market. Even further, should you invest in one?
Museum 2.0
MARCH 7, 2007
In Eye Level's case at SAAM, there's a nice blend of museum announcements (exhibit openings, podcast postings, and events) and quirky commentary on museum goings-on (photos of the building's construction, a nswers to visitors' questions about how certain artifacts are maintained).
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Market Research. Here's some points on that: Blend the numbers and non-financial factors into a concise and informative presentation. There are a couple of bonus slides in the deck about how to use metrics for podcasts and video. Go listen to his podcast session as part of this series. Tangible Benefits.
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