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9 Types Of Year-End Fundraising Emails That Help You Raise More + Examples

CauseVox

In our experience, it’s a good idea to send at least five emails during your year-end campaign to ensure your message makes it out to donors- remember, not everyone is going to see every email you send. Think about what will get your donors emotionally invested in your work, and then showing them how they can make a difference.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

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It Takes a Village: Using Peer-to-Peer to End Homelessness

Qgiv

Giving donors and participants a way to engage from home can open your event up to a lot more people and spread awareness of the issues even further! You can even register your event on the official HHWeek website to help participants and donors find you. Statistics are a great starting point for conversations. Fact Sheets.

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

Everyaction

This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. This page has a prominent monthly-giving option, encouraging donors to give at regular intervals. Way to go CRS for establishing your credibility and building trust with future donors! Audubon Society.

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3 Reasons Why Your Year-End Appeal is Not Over

NonProfit Hub

According to the Fundraising Effectiveness Project’s 2015 Survey , only 19 percent of new donors to nonprofits give again after their first gift. In other words, if 100 donors made gifts via your year-end appeal in 2015, only 19 of them will donate again in 2016. Change the word “customer” to “donor,” and there you have it.

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The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

Usage Statistics. Usage Statistics. A combination of usage data and data hygiene/health provides the ability to blend analytics and UI into a predictive and smart user experience. These donors have high capacity to give, but may have been lost in the system. Data Health. Smart Software. Data Health.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

Solving basic social problems requires a level of sustainable investment that donors and government cannot provide alone. Nonprofit organizations are vital to the nation’s economic well-being and have nearly doubled in the last 30 years (National Center for Charitable Statistics, 2015).

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