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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Easy Unsubscription Process: To enhance user control, Gmail now mandates that large senders facilitate easy unsubscription for recipients. These updates may raise concerns, especially regarding the spam rate threshold.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

As a result, they’ll be able to distinguish your content from spam, increasing the likelihood that they’ll engage with the emails you send or information you publish online. Explain the benefits of joining. Easily facilitate newsletter registration with a fully embedded form. Use a CMS that allows you to integrate forms.

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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

Connection Cafe

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. During this time, many nonprofits reviewed their email marketing programs for compliance, and Blackbaud ensured all of our products used to send email facilitated your ability to do so.

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Strengthen Your Community with a Knowledge Sharing Network

NTEN

What are some of the benefits of knowledge sharing networks? One of the biggest benefits a knowledge sharing network can impart to nonprofits is another avenue to fostering community and “stickiness”. If users have to create an account, that in itself is a barrier, but it will allow you to delete accounts that spam.

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13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

Your website MUST have an easy-to-find Donate Now button to facilitate online gifts. A blank email subject line can look like spam. The benefit of including your blog on your website, and updating the blog regularly, is that search engines like new content and will rank you higher because you have an active site.

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Email in the Cloud: A Google Apps Case Study

Tech Soup

I talked with Doug Bastien, OCASI's Online Capacity Development Facilitator, and Dave Montague, IT Manager, to find out what prompted them to switch to Google Apps and what their experience has been. What are some of the key benefits for staff of using Google Apps? Why did OCASI move to Google Apps?

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12NTC: Engaging Youth Using Social Media

Tech Soup

Social media can be a useful (though often overlooked) tool for frontline workers in social service agencies to engage with youth, according to Jason Shim, a Program Facilitator at the Canadian nonprofit, Mosaic Counselling & Family Services. It's a burial ground for spam." The program was a success.