Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of
Pamela Grow
OCTOBER 16, 2023
Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Easy Unsubscription Process: To enhance user control, Gmail now mandates that large senders facilitate easy unsubscription for recipients. These updates may raise concerns, especially regarding the spam rate threshold.
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