Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JULY 10, 2008

based nonprofits are faced with two extremes: on the one hand, there are large large players like Convio , Kintera , and Blackbaud and on the other hand there are smaller providers like DIA , FirstGiving , and NetworkForGood. I think the campaign or event idea itself is at least as important--if not more important--than the technology.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

FEBRUARY 3, 2009

We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. ” Campaigns & Landing Pages Next we created a separate AdWords campaign for each of our issue areas ? We used Google’s helpful Keyword Tool to help fill in the gaps.

Google 37

Google Grant Social Media Adwords 37

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign. Was it successful?

Adwords 51

Adwords Google Social Media Advocacy 51

See3

OCTOBER 22, 2007

Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success. This shows the viral potential of raising awareness in the social networks.

America 40

America Social Media Myspace Second Life 40

Care2

MAY 27, 2009

Nonprofit: Monique shared a case study for a nonprofit called the Rasmuson Family Foundation, one of the largest foundations in the US, around increasing awareness of their Artists’ Award program. Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama.

Social Media 59

Social Media ROI Media Social 59

Care2

JUNE 1, 2009

And as Forest Ethics found when researching the anti-junk-mail campaign cited in the article Is Direct Mail Really Headed for the Exit? , When I first founded Convio back in 1999, I believed that direct mail was doomed and that money would flow online much faster. All Care2 terms of service and privacy policies apply.

Mail 47

Mail Social Media Online Advocacy 47

Tech Soup

DECEMBER 9, 2013

Whether for a campaign, an appeal, or an organization's main web presence, I think 2014 will see organizations focus their online content on specific actions or messages, pulling back from the clutter or information overload." Beth Kanter won the NTEN Award in2007: Most Valuable Person in NpTech field. " Beth Kanter.

Celebrate 90

Celebrate News Technology Nonprofit 90

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission. The entire world seems to be fixated on Twitter and for good reason.

Social Media 76

Social Media Online Communication Media 76