Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Thanks also to Vinay Bhagat at Convio for letting us use data from the new, soon to be released, 2008 Benchmark Study. Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Care2

OCTOBER 29, 2007

Also in the running and campaigning hard are (in alphabetical order) Center for Arms Control and Nonproliferation; Citizens for Global Solutions, Faithful Security; Genocide Intervention Network; Global Green USA; National Religious Campaign Against Torture; and Women’s Action for New Directions.

Poll 28

Poll Social Media Grant Advocacy 28

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 27, 2009

Danielle Brigida (Social Media ROI Poetry Slam) is leading the National Wildlife Federation’s social media and measuring their efforts not by gaining email addresses but by relationships, striving for at least five new contacts per day. Reader Comments (2) Great post Ali.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JULY 10, 2008

based nonprofits are faced with two extremes: on the one hand, there are large large players like Convio , Kintera , and Blackbaud and on the other hand there are smaller providers like DIA , FirstGiving , and NetworkForGood. I think the campaign or event idea itself is at least as important--if not more important--than the technology.

Social Media 34

Social Media Trend Advocacy Online 34

Connection Cafe

DECEMBER 20, 2011

By using Convio Common Ground and Convio Online Marketing together, RESOLVE has a complete view of constituent activity, and sends targeted messages to different audiences, ensuring they receive the right information and services at the right time. Check out the following top 5 client success stories of 2011: RESOLVE.

Story 26

Story Convio New York Library 26

See3

OCTOBER 22, 2007

Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success. This shows the viral potential of raising awareness in the social networks.

America 40

America Social Media Myspace Second Life 40

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign. Was it successful?

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

Because Google Grants can’t be used for direct advocacy, our standard “Contact your lawmakers about this issue today!!!”-style ” Campaigns & Landing Pages Next we created a separate AdWords campaign for each of our issue areas ? Writing the Ads Next, we had to draft our ad text.

Google 37

Google Grant Social Media Adwords 37

Care2

MAY 27, 2009

Nonprofit: Monique shared a case study for a nonprofit called the Rasmuson Family Foundation, one of the largest foundations in the US, around increasing awareness of their Artists’ Award program. Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama.

Social Media 59

Social Media ROI Media Social 59

Care2

JUNE 1, 2009

And as Forest Ethics found when researching the anti-junk-mail campaign cited in the article Is Direct Mail Really Headed for the Exit? , I work for a well-established non-profit (organization has been around over 100 years) and we dont have "online contacts" for most of our donor base and still received a lot of checks in the mail.

Mail 47

Mail Social Media Online Advocacy 47

Tech Soup

DECEMBER 9, 2013

Whether for a campaign, an appeal, or an organization's main web presence, I think 2014 will see organizations focus their online content on specific actions or messages, pulling back from the clutter or information overload." Beth Kanter won the NTEN Award in2007: Most Valuable Person in NpTech field. " Beth Kanter.

Celebrate 90

Celebrate News Technology Nonprofit 90

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission. The entire world seems to be fixated on Twitter and for good reason.

Social Media 76

Social Media Online Communication Media 76