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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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How To: Use Social Media To Boost Nonprofit Fundraising

TechImpact

These alerts usually shows your avatar and often time your bio. Make sure your avatar and bio information is up to date and start actively following as people in your community. Visual storytelling. It’s also a good idea to ask for retweets, shares, and even likes. You have to ask.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. There’s way too much marketing happening on social networking sites and not enough storytelling. “Share” content posted by others on Google+.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This gives you a great place to start as you segment your donors based on shared characteristics such as age, interests, giving preferences, and motivations. Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. Let’s explore an example. It is a win/win!

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. There’s way too much marketing happening on social networking sites and not enough storytelling. Add your nonprofit under “Employment.”

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Once all the dust settles, your nonprofit will have a clearer sense of where the future of social media is headed and hopefully you’ll be re-inspired to post, tweet, share, and gram. Storytelling is the buzzword of 2016 – and for good reason. Your nonprofit blogs or publishes a story on your website at least twice monthly.