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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Hire a graphic designer to design a square avatar(s). Add a video or slideshow to your “Thank You” landing page, if applicable. Create and upload videos. Create a “Thank You” video, if applicable. 5) LinkedIn .

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. 4) You have not claimed your LinkedIn Company Page.

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HOW TO: Create a Google+ Page for Your Nonprofit

Nonprofit Tech for Good

Enter your nonprofit’s tagline and upload your square avatar. Make sure you don’t just post a link, photo, or video, but that you also add a personal message: Now you are ready to start promoting your page! Google Products for Nonprofit Organizations LinkedIn Group. e-Newsletter. Nonprofit Organizations on Google+.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Your nonprofit has a visually compelling avatar that is used consistently on all social networks. Yeah, right.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly. Not everyone is a natural-born Twitterer, and it may take time to find the right person at your nonprofit to be the voice(s) behind your Twitter avatar, but it’s worth the investment of resources. LinkedIn: 5 Hours Weekly. LinkedIn is a powerhouse in ROI.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

LinkedIn: linkedin.com/groups?gid=104492. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Averaging over 400 video views per week on YouTube. Website: pancan.org.

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