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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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professionals

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. for Nonprofits. Require Approval to Join.

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Your NGO has a visually compelling avatar that is used consistently on all social networks. Donors and followers will associate your NGO with your avatar. Your NGO has claimed your LinkedIn Page and you post a minimum of once a week. Compared to Facebook and Twitter, engagement on LinkedIn Pages is high.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

An Avatar :: 200 x 200 pixels. Your avatar should compliment or be extracted from your logo: 2. LinkedIn Banner :: 646 x 220 pixels. LinkedIn Banner :: 646 x 220 pixels. Facebook Google Plus LinkedIn Social Media Twitter YouTube' Facebook Cover :: 815 x 315 pixels. Twitter Background :: 1920 x 1080 pixels.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

800 x 400: Best for Facebook, Twitter, LinkedIn. Create an ambassador sign up page and provide sample email text and social media graphics/avatars. Optional: Post on LinkedIn , Google+, Pinterest, and Snapchat. Best Practice #2: Design Visual Content. Countdown graphics. Call-to-give graphics. Powerful stats.