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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. We received 38 total responses from university students, young professionals, high school seniors, and members of the military, ranging in age from 18 to 25 years old.

Advice 98
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An Uncommon Year for Giving: GivingUSA Data [WEBINAR]

Top Nonprofits

Laura will examine the sources of generosity, the causes that donors cared about, and factors that influence both. She has served as the vice president and creative director of a national fundraising firm and chief development officer in arts and higher education. billion capital campaign.

Data 98
professionals

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Transform Data into Tangible Stories

Forum One

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Develop a strategy for data storytelling. Know your audience. Understand your capacity.

Story 67
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Healthcare Ad Awards Winners Announced

Forum One

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. To achieve this, March of Dimes and Forum One worked together to develop Compass by March of Dimes.

Award 71
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Quick Hit: Three Blogs to Expand Your Arts Nonprofit Universe

Museum 2.0

His posts open up questions and ways of thinking about audiences, marketing, management, and engagement that get me thinking differently. He is based in Seattle, but the blog is pretty universal. Quick Hits Unusual Projects and Influences' He does so thoughtfully, prolifically, and very frequently. Check it out here.

Arts 43
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How to Find the Audience You Want (When They’re Not Necessarily Coming Your Way)

NTEN

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

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How Effective Branding Helps Achieve Nonprofit Mission

ASU Lodestar Center

An effective brand can be a positive influence on an organization’s assets (human and financial). Matthew Schwartz, the founder and executive director of Constructive, stated that an effective brand helps organizations earn trust, increase loyalty, develop new opportunities and strengthen organizational leadership.