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Narrative Change Strategy

Forum One

It is important to review content on blogs, videos, and other collateral materials to see what narratives are being used and if any need to be phased out. Social media has been a go-to broadcast partner for organizational narratives with quick adoption of messages and narratives in the wider media and societal conversation.

Change 46
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Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. But why is video content so compelling?

Video 20
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Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. The more people we reach on digital platforms, the more attitudes we will impact and the more boots we’ll have on the ground to organize and advocate.

Change 104
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Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau

Beth's Blog: How Nonprofits Can Use Social Media

Think: How can I encourage others to use the group in the same way, not just as a means for marketing/broadcasting information? Facebook is a “picture economy” (whereas Twitter is a “link economy” ); pics are the most engaged content, the most in-demand. How do I go from network weaver to empowering others to weave one another?

Group 119
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Thoughts on the Future of Open Source and Nonprofits

NTEN

Based on my informal assessment of attitudes and interest in the NTEN community about open source software, I think there's a significant and growing number of folks and organizations who are either interested in, already using, or even evangelizing open source solutions. By Dave Greenberg, CiviCRM Team.

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Q: What advice do you have for nonprofits that are considering developing their own video content? Harness the creative power of user-generated content. Our rule of thumb on a professional video shoot, including editing, is approximately $1K for each minute of on demand finished content. Yeah, I know, that can add up.

Video 28
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Maximizing Nonprofit Impact: A Roadmap to Sustainable Fundraising

The Modern Nonprofit

The board’s attitude towards fundraising. The challenge lies in creating compelling content that stands out and effectively communicates the organization’s mission and needs. The key is to create engaging, shareable content that resonates with the online community.

Impact 105