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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

Lesson 52
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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. When more and more people began mentioning Yemen online, their trending terms chart in Attentive.ly

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5 Tips to Make Your Website Get Better Search Rankings

Tech Soup

It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. Load keywords in all the important places — page titles, meta descriptions, and headlines. Tip 4: Put Keywords in the Right Places.

Search 36
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Nonprofit Weekly Roundup: Surprising Twitter Stats, Content Creation, and Media Love for Your Next Event.

Connection Cafe

Five Ways to Ensure Your Event Makes Headline News – Kathryn Hall joins npEngange and gives advice on how to make sure your next event gets the love and attention it deserves from the media. Focusing on Donors, Not the Charity in your Appeals – The Chronicle of Philanthropy shares their monthly podcast hosted by Tony Martignetti.

Stats 37
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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Seeking Smart Design: The Best Practices for Non-Profit Blogs

Byte Technology

However, that time is long gone: today, a non-profit can live or die by its web persona and social media efforts as more and more donors and volunteers seek out causes in the virtual world. So what should a designer be stressing when crafting a blog page? Always remember that responsive design rules in building a blog.

Design 100