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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Focus on selling – Judge ads by sales results, not awards. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.

Lesson 59
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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

Fill out interests, groups and associations, and honors and awards. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” Maximize the website and Twitter fields.

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professionals

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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

Fill out interests, groups and associations, and honors and awards. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” Maximize the website and Twitter fields.

Linkedin 109
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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux. Social Listening In Action.

Yemen 50
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See What’s Out There » Blog Archive » Why you need social media marketing.

See3

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Because email… what’s the technical term?… … sucks.

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See What’s Out There » Blog Archive » The Red Cross is Owned by Johnson & Johnson

See3

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! I am not sure that’s the case here.

Nevada 40
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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Remember, content is still king.