Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Focus on selling – Judge ads by sales results, not awards. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.
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