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3 Strategies to create an effective nonprofit homepage

Candid

Be sure to concisely articulate your issue or program areas in a prominent section of your homepage, so existing and prospective supporters can further understand your nonprofit’s purpose and how you are working to advance it. Remember, you can always leverage Candid’s nonprofit profile to tell the story of your organization.

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8 Must-Have Tools For Your Fundraising Toolkit

Get Fully Funded

It should be easy to understand and you need to be able to articulate it clearly. These specific numbers paint a picture in the minds of your donors and prospects, and show them how you’re making a difference. You need a big, hairy, audacious goal (BHAG) to attract tons of attention and support for your cause. And it’s just not true.

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What’s a Persona?

Connection Cafe

You get the picture. They help us synthesize and articulate what we’ve learned about your constituents through user research. Technology profile. Build and QA. Each phase will vary a lot depending on the type of project, timeline, budget, etc. Anatomy of a Persona. For each persona, I typically include: Name.

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7 Ways to Integrate Stories into Your Nonprofit’s Donor Stewardship Strategy

Connection Cafe

That’s a much better way to hook your reader and focus on articulating the impact they are a part of. Share a profile story in a newsletter. Instead of just the usual updates, consider adding in a story that profiles an individual who has benefited from a program or service that you offer. A postcard is worth a thousand words.

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Grant Writing 101: Your GPS to Success

Connection Cafe

Finally, a smaller local funder may have a simpler submission process than that of a national profile one. You need to clearly articulate your project in a sincere and compelling manner. All of the clichés hold true: tell a story, paint a picture. And, there is less competition for these dollars.

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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

For example, if you already have a fairly well-developed brand, even if it’s not formally articulated, you may want to avoid making drastic changes that could be poorly received. After all, a picture is worth a thousand words, and an evocative logo can move mountains. How will individual branding decisions be accepted?

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. charity: water is excellent at using social proof to encourage people to fundraise on their online platform. Harrison has over 61.5k

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