Research Friday: How Important is Gift Acknowledgement to Donors?
ASU Lodestar Center
MARCH 2, 2012
of Central Arizona. The type of thank you did not appear to depend on the size of my gift. In a 2003 survey, 92% of donors said that a gift acknowledgement from the organization was critically important to the donor. 1 It is clear that acknowledging a donor gift is crucial to retaining donors. United Cerebral Palsy.
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