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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. Association Analytics Tip: Always be deliberate in the data you ask for! Easy Access to All Data.

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. But know seasonal events/activities could affect that comparison. You’ll also get a year-over-year comparison of traffic spikes. Examine Visits.

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NpTech Tag Summary: Putting the U in YouTube, Some Cool Events, and Electronic Sheep Dreams

Beth's Blog: How Nonprofits Can Use Social Media

" Best Engaging Communities " a large collection of best-practices info and case studies about managing online communities found by Ian Wilker. Robin Good has a nice roundup of affordable Web Conferencing Tools and a useful comparison chart in a google spreadsheet. Via LifeHacker , does google analytics make you say huh?

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?

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Donor Management: The Ultimate Guide

Neon CRM

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Speak their language.