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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most. Email Traffic.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?

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Donor Management: The Ultimate Guide

Neon CRM

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

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Best Fundraising Software for Nonprofits: Top 25

Neon CRM

Data security requirements for this sensitive info can be tricky, so we offer all our clients a free PCI compliance program that includes training resources, tools, templates, compliance certification support, and $100,000 in data breach protection. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now 21.

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Speak their language.

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[VIDEO] The 3 V’s of Virtual Communication

Bloomerang

And so I had to come up with ways that made it easier for me to meet my benchmarks, to be successful, and get the results I needed for the nonprofit I was working for at the time. Do you have better opens and clicks, you know, your analytics for your newsletters? Do you have better analytics when you send it monthly versus quarterly?

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