Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” During the CWRF Assessment, David Neff reflected on his organization’s approach to sense-making of the data. KD says don’t use pie charts, plot your data over time.

Measure 98

Measure Data Facilitation Teen 98

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Offline donors, on the other hand, reflect much more before they reach for their checkbook. Get the report and read it. It points to some great momentum in online giving.

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Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. You've done a terrific job in identifying benefits(outcomes) and some metrics - you might want to consider paring them down even further. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Later, I found the chart in Net Gains. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator. And, of course, what metrics to use. She also discusses it in the video above.

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Network Authoring Social Media Ipod 95

ASU Lodestar Center

MAY 3, 2016

When talking and planning recruitment, it’s important to remind board members that the essential idea is to better reflect the community – not to continue to mirror traditional or current board membership. People are hard to chart, while numbers are perfect for spreadsheets.

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Arizona Tucson United States Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It is also important to think about what specific metrics are needed to measure along the way. How did you determine it?

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Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). You can do an analysis of your blog feed here.

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Reflection Measure Technorati Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

As measurement guru KD Paine says, you need the right measurement tool for the job – identify SMART objectives , pick metrics , and then your tool. Creating is more appealing then analysis to most. Here’s where I think the AMEC Valid Metrics Grids will be very useful. Less is more. .

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Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. How many by when? Guides, not report cards.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. " I asked him if would share a screen shot of the report and reflect a little further on his comment.

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