Remove Aggregator Remove Influence Remove Map Remove Measure
article thumbnail

Replacing Mobile Advertising with Real-Time Data

Amy Sample Ward

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. I’ve run three questions so far, and here’s some of the insights to the process: What influences your charitable giving? Do you believe you can change the world? That’s it! It’s incredible!

Data 154
article thumbnail

An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

However, this would be like starting a road trip without a map. These tools aggregate and organize information about your supporters, past campaigns, and the broader market. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitanalytics?

Beth's Blog: How Nonprofits Can Use Social Media

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

article thumbnail

A Nonprofit Version of Widget Box?

Beth's Blog: How Nonprofits Can Use Social Media

Today, I came across an interesting post from John Bell of Digital Influence Mapping Project blog has an interesting idea , nonprofitwidget.org: Non-profits need to engage their brand ambassadors now. A voluntary "membership" link will allow all of the folks who are using the widget to remain connected.

Widget 50
article thumbnail

Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. She would listen, aggregate, analyze, and distribute to key subject matter experts within the organization on a consistent basis. Identifies influencers. Combine with other measures and qualitative data.

Story 72
article thumbnail

My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I want to improve my writing.

Goal 50
article thumbnail

Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

The Social Media Strategy Map and Worksheet 1. Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Measurement. What else might you add or change? Identify Objectives.