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Direct mail built the conservative movement. Can influencers beat it?

M+R

As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. You’re not buying a list: you’re doing values-aligned work with creators (and, we hope, paying them for their labor). Looking for benchmarks?

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Meet the EveryAction Team 2018

Everyaction

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. A: There is a relaxed and flexible work culture here that can be tough to find in D.C. Q: What’s your go-to coffee order? A: The people who work here.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Whether we like it or not, information overload is a part of our culture now, and the design and tone of your nonprofit’s website need to take this shift in communication seriously and present your website accordingly. Use bold for headlines. Simplicity is key. Your supporters also now expect a more social experience from your website.

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Research Friday: Controversial Nonprofit Compensation: Are We Missing the Point?

ASU Lodestar Center

While no one supports wasteful public spending or abuse of power, the cases that grab headlines and provoke legislation are actually far from the norm. As my colleagues at NFF recently blogged , “There is the well-known cultural expectation that nonprofit workers contribute their ‘sweat equity’ toward the organization’s mission.”

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Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. Connecting with supporters in their preferred channels helps make your fundraising and advocacy appeals more productive. This comprehensive, step-by-step guide will help you embrace data and transform your fundraising culture.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

I’ve managed campaigns ranging from about $5 million to over a billion dollars in health care, education, arts and culture, and advocacy sectors. And the headline was that this $471 billion was a new record for charitable giving in the United States. It builds a culture of trust and respect.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

NPOInfo’s data collection guide specifically recommends reviewing data points like giving history, hobbies and interests, and advocacy participation. The main headline is “Help Save Lives in Times of Emergency!” This will reveal what your audience is passionate about and willing to devote their time and money to supporting.

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