Direct mail built the conservative movement. Can influencers beat it?
M+R
JUNE 5, 2023
As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. You’re not buying a list: you’re doing values-aligned work with creators (and, we hope, paying them for their labor). Looking for benchmarks?
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