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5 Tips for Creating Impact with Omnichannel Marketing

Forum One

An effective omnichannel strategy relies heavily on an intimate knowledge of your audiences and their interests and needs. To learn more about your audiences here are some useful tools and strategies you can use: User surveys Social listening Interviews. Data platforms include Google Analytics, Tableau, Microsoft Power BI, and Domo.

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Nonprofit Market Research: What It Is & How To Get Started

DNL OmniMedia

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. We’ve seen firsthand the power of nonprofit market research and are sharing that knowledge in this comprehensive guide. Step 3: Design your market research survey.

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TO THE BELTWAY AND BEYOND: Advocacy Superheroes at bbcon!

Connection Cafe

Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see. First, my colleague Emily Goodstein will be presenting Out of the Box - Advocacy Superheroes. We are just 40 days away from bbcon 2012 , can you believe it?

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Free (and Cheap) Mass Texting for Nonprofits

Whole Whale

0075 per message sent, $500 in-kind grants for nonprofits available ([link] Twilio studio allows for custom message flows but requires some knowledge of platform to customize. These providers allow for more dynamic segmenting, messaging, and tools for advocacy. Offers guided surveying for organizations. Twilio.org. SecureGive.

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Optimizing Your Site for Social Media Visitors

NTEN

Jeff Patrick, Common Knowledge. First Step – Analytics. Take a moment to investigate the following data: Analytics : Configure and then analyze reports from your web analytics to see which page on your site is the first stop for folks referred from social networking sites. advocacy action or donation)? Definitely.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google provides Ad Grant participants with free access to Google Analytics. You’ll drive users here across your campaigns, so you’ll want to ensure your nonprofit comes across as trustworthy and knowledgeable. You can use a Google Ads conversion tracking tag or import goals from Google Analytics.

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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) To some extend anyway.