Connection Cafe

JULY 12, 2013

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Sending emails?

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

JULY 17, 2013

While the $100 t-shirt has a place in peer-to-peer fundraising programs – specifically walks – it shouldn’t be the main fundraising ask. That easy… on average fundraisers are raising more than $100. Since fundraisers are raising more than $100, why ask them to raise an amount lower than what they’re actually raising.

Time 36

Time Fundraising Chart Stats 36

Amy Sample Ward

JANUARY 24, 2012

" 2011 NTEN Champions Fundraising Campaign by the Numbers | NTEN – "The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach. You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012.

Web 117

Web Indiana Case Study Bookmarking 117

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As nonprofits gear up for their campaigns in the coming year, don’t look to social media as a fundraising funnel.

Social Media 78

Social Media Raise Money Media 78

Connection Cafe

AUGUST 9, 2013

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. In case you didn’t see, nonprofit click-through rates declined 16% in 2012.**. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

Connection Cafe

SEPTEMBER 6, 2017

To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 Once you understand what actions you want to drive on the day, set milestones and benchmarks for success. Fundraising Goal. How to Start Your Own Fundraiser for [org]. Set personal fundraising goals. Warm Fuzzies.

Campaign 48

Campaign Create Giving Org 48

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. We''ve crunched the numbers from 53 nonprofit organizations to define this year''s industry standards for online fundraising, advocacy, and list building. 2013 really raised the bar for online fundraising. What did the findings reveal?

Benchmark 98

Benchmark Studies Report Advocacy 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. Acquire 100 new donors through Facebook Causes by June 30, 2012.

Social Media 129

Social Media Media Social Chart 129

Connection Cafe

DECEMBER 31, 2013

Frank Barry get’s right to the point – online fundraising isn’t a fad. As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. What’s a fundraiser to do? That is until he learned to love really dig into the data.

Meme 51

Meme Ideas Content Generation 51

Connection Cafe

JULY 3, 2013

Online fundraising continues to shine, but there’s more to the story. billion dollars in 2012. According to the Online Marketing Benchmark Study for Nonprofits [ Download Now !] and the Charitable Giving Report , online fundraising saw double-digit growth for the fourth consecutive year [ Tweet it !].

Metrics 52

Metrics Online Benchmark Fundraising 52