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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

For nonprofits, this could mean higher rankings for local mobile searches on homeless shelters, animal adoption or volunteer opportunities. Questions like: What are your mobile donation form conversion rates? What are your email click-through rates on mobile devices? To get ahead of the game, focus on improving your local SEO.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Alliance Magazine, September 2012. Alliance Magazine, September 2012. Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. Larry McGill, “ Data for Good.”

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TechSoup at the 2012 Nonprofit Technology Conference

Tech Soup

Your technology plan is a document that lays out the goals and objectives of adopting and implementing technology. Whether your email marketing program is just getting started or already mature, you need to keep track of key metrics to make sure your email program is performing to its full potential. 3:30 p.m.

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United Nations Sets a New Agenda for Global Philanthropy

Tech Soup

That may be why technology (for example, rapid mobile phone adoption worldwide) may be so important for realizing the new goals. Increasing primary school education rates — although the full goal wasn't reached. " Specific metrics are expected to be finalized in March 2016. I'll say more about that below.

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Need a mobile strategy? Start with your email.

Care2

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Some sources are indicating that more people will own smartphones than traditional cellphones by 2012. Today, “mobile&# is receiving lots of attention.

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