NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

Channel 118

Channel News Mail Blogger 118

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. That doesn't mean online doesn't matter, however.

Donor 58

Donor Offline Mail Channel 58

Amy Sample Ward

APRIL 23, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " 2011: The Year the Check-in Died – "Early last year, "checking in" was the cool new craze. Change the internet?

Web 114

Web Map Bookmarking Conversation 114

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations.

Results 44

Results Online Donor Fundraising 44

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Content (online and offline) and products aimed at your members. Reaching Members Through Word of Mouth and Websites.

Benchmark 67

Benchmark Associations Stats Offline 67

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. We’ll share the facts and fallacies about online giving. So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. For offline and online donors, each channel should support one another. Interactive Online Fundraising' It’s no surprise that nonprofits are investing heavily in monthly giving programs.

Build 38

Build Donor Channel Sound 38

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online. Offline still rules ….

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Offline Results Fundraising Blackbaud 279

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. Online Donors Need to be Moved Offline. Online Donors are Worth More.

Online 234

Online Fundraising Offline Mail 234

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. Older donors don’t give online Wrong. 25% of donors aged 65 and older give both online and offline.

Trend 78

Trend Online Giving Offline 78

sgEngage

MAY 18, 2011

The latest Index data covers the 3 months ending March 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending March 2011 as compared to the same period in 2010. for the 3 months ending March 2011 as compared to the same period in 2010.

Blackbaud 66

Blackbaud Trend Haiti Benchmark 66

sgEngage

DECEMBER 27, 2011

One of the most common questions that I get is how much money is raised through online giving. The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion. How much of all fundraising is done online?

Raise 85

Raise Money Online Giving 85

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. effective online (fundraising, email communications, social media, technology solutions). If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline.

Offline 67

Offline Results Fundraising Time 67

sgEngage

APRIL 15, 2011

The latest Index data covers the 3 months ending February 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending February 2011 as compared to the same period in 2010. million in yearly revenue on a monthly basis.

Blackbaud 56

Blackbaud Haiti Trend Arts 56

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending January 2011 as compared to the same period in 2010. The Blackbaud Index of Online Giving reports that online revenue decreased by 9.3% for the 3 months ending January 2011 as compared to the same period in 2010.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

NOVEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Online Fundraising Continues to Grow The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,669 nonprofit organizations representing $424.6 over last year.

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

sgEngage

NOVEMBER 9, 2010

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. I was quoted in the article noting that less than 1% of online giving happens through social media today. Will it work? Absolutely.

Los Angeles 63

Los Angeles Gift Charity Trend 63

sgEngage

JANUARY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. Online Fundraising Trends The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,679 nonprofit organizations representing $421.1 million in yearly revenue on a monthly basis.

Blackbaud 62

Blackbaud Trend Nonprofit Haiti 62

sgEngage

DECEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Online Fundraising Continues to Grow The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,679 nonprofit organizations representing $421.1 over last year.

Blackbaud 58

Blackbaud Trend Nonprofit Statistics 58

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have established contacts with the media and online content sites? Do you have offline and well as online channels ready to go? magnitude earthquake struck the island of Hispaniola. Do you have a scaled down shadow website ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

FEBRUARY 15, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. Online giving is 7.6% Online giving is 7.6% of total online giving during the year.

Trend 82

Trend Online Giving Blackbaud 82

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

sgEngage

NOVEMBER 10, 2010

Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# 6% said the reason they donated online was because of an email appeal vs. 14% because they received a letter. .&# Today, 61% of catalog orders are placed online compared to 50% in 2006.

Mail 78

Mail Trend Offline Blackbaud 78