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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. In 2010, only 6% of donors said that an e-appeal motivated a gift.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great. Learn more here.

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Great reads from around the web on January 24th

Amy Sample Ward

One of the things we wished for as we navigated the campaign: benchmarks. craigconnects – "I took a look at a few articles and studies, and according to ComScore's 2010 Digital Year in Review, email use dropped 59% among Internet users ages 12 to 17 in 2010. " Is email going out with 2011?

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Tidbits

Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study. What do you think?

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Tidbits

Zen and the Art of Nonprofit Technology

They have released two studies, one on the “wired wealthy&# and another which is a “nonprofit benchmark index&# study – basically providing some benchmarks for organizations to measure themselves against, traffic, email newsletter click through rates, etc. They’ve been doing some nonprofit research. Be Helpful.

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Comparing Nonprofit Usage of Social Networks and Text Messaging in Korea and the United States: One Size Does Not Fit All

NTEN

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. Sound familiar?) Daum and NTEN will be sharing resources with our respective communities.