Connection Cafe

JUNE 9, 2016

In my last post, I answered the age-old questions, “ Can my 501(c)(3) really engage in advocacy? ” Others still measure by the number of letters mailed to editors of major newspapers and periodicals that are published as commentary or whether a newspaper publishes an op-ed from a nonprofit organization’s CEO or Executive Director.

Advocacy 20

Advocacy Measure Policy United States 20

Care2

MAY 2, 2007

Nancy Schwartz , our friend from the Getting Attention blog , informed us about this just-released study that questioned 350 nonprofits about their marketing initiatives. Copyright © 2008, Care2.com 60) Search « Join Care2 for Another Internet Advocacy Roundtable! You can check out the rest of the survey results here (pdf).

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Track Social Media Survey Advocacy 28

Care2

APRIL 20, 2007

Schwartz A Few Recommendations on E- Newsletter Tools [link] Nonprofit Marketing Blog Katya Andresen Back to Basics: 4 web site tweaks [link] Nonprofit Integrator DMA Nonprofit Federation Walking the Walk: The Right Questions to Ask Online Technology Providers [link] Post a Comment | by Share Article in Misc. Copyright © 2008, Care2.com

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Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 27, 2008

60) Search « HSUS YouTube User-Generated Video Competition Grows List | Main | Props to MyEmma for Doing Good » Wednesday Feb 27 2008 Revamped Politics Online Conference Ready for Its Closeup Wednesday, February 27, 2008 at 12:02PM | by Heather Holdridge I’ve been attending IPDI’s Politics Online Conference since 2004.

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Conference Social Media Online Advocacy 28

Care2

OCTOBER 17, 2007

link] Feel free to contact Karen Matheson at kmatheson@mrss.com with any questions or requests for a copy of the study when it comes out in November. Copyright © 2008, Care2.com Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry. All rights reserved.

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Survey Social Media Online Advocacy 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

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Social Media Facebook Advocacy Organization 28

Care2

MAY 8, 2009

The study also discusses how nonprofits continue to question whether it’s better to build a community on a popular social networking platform like Facebook, or to build their own in-house social network. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Is it irresponsible of me to spend ANY staff time on social networks? Colman Thanks for your comments, Kira & Jonathon.

Social Network 74

Social Network ROI Social Media Network 74

Care2

APRIL 22, 2009

Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Is it irresponsible of me to spend ANY staff time on social networks? Colman Thanks for your comments, Kira & Jonathon.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 22, 2009

Pose thought-provoking questions that will help spur discussions amongst the community. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Leave comments on blogs. Receive monthly updates 1 Comment | by Share Article in Online Marketing , Social Networking , Trends , Web 2.0 All rights reserved.

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Track Social Media Media Advocacy 41

Care2

JULY 10, 2007

When I met someone new, each of us introduced ourselves and asked basic information questions – Where are you from? When we meet someone who might be a fit mate, we don’t jump in with questions like, “How many kids do you want?” Copyright © 2008, Care2.com 60) Search « A. 60) Search « A.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 13, 2009

The audience will have ample opportunity to ask questions and respond. Or if anyone has any SXSW questions, this is my 4th so I might have some answers. :) See you at the Poetry Slam! Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

AUGUST 16, 2008

I think the better question is, why not be on YouTube? While we dont have hard metrics at this time, I would encourage nonprofits to read your previous Frogloop interview with Carie from the Humane Society, where she details how a YouTube contest helped add 2000 new members to their mailing list. Everyone is on YouTube. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

I think the better question is, why not be on YouTube? While we dont have hard metrics at this time, I would encourage nonprofits to read your previous Frogloop interview with Carie from the Humane Society, where she details how a YouTube contest helped add 2000 new members to their mailing list. Everyone is on YouTube. com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MARCH 27, 2009

Integrate, integrate, integrate: Just like SXSW embraces integration by allowing the audience to submit questions via Twitter, effective organizations are connecting their online presence and messages. March 30, 2009 | rabia Copyright © 2008, Care2.com March 27, 2009 | Dave Steadman So nicely put, Ill have to pass along to client.

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Social Media Advice Advocacy Media 31

Care2

JUNE 13, 2007

Video Site Cheat Sheet II This cheat sheet from Light Reading provides a nice, quick guide to some frequently asked questions you might have about the different video hosting sites. From video sharing to the vlogosphere, this comprehensive post from Read/Write Web covers it all. All rights reserved.

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Vlog Video Social Media Resource 28

Care2

MAY 29, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

FEBRUARY 7, 2009

Do you have questions about why your organization should be using Web 2.0 April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

FEBRUARY 7, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.” March 9, 2009 | Abigail Hirsch Copyright © 2008, Care2.com They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Care2

JANUARY 15, 2009

But it still begs the question of what made it that way in the first place. While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com January 15, 2009 | Kevin B. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

JUNE 13, 2009

You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. June 30, 2009 | Andi Copyright © 2008, Care2.com 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

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Facebook Social Media Advocacy Online 50

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 31

Social Media Local Advocacy Media 31

Care2

MAY 31, 2007

Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 15, 2009

They accepted questions via Twitter and then had an expert reply via the White House blog. Natalie: This is the question that I think the whole session is about. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Dont measure things for the sake of measurement.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JULY 10, 2008

One of the most frequent questions Im asked as I meet nonprofit communications professionals, is for advice on choosing a CRM. Copyright © 2008, Care2.com CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. All rights reserved.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

SEPTEMBER 10, 2007

Thats why we typically provide a registration module and track this info for our clients. They can also can be interactive with the online audience submitting questions via chat or email through a moderator. Copyright © 2008, Care2.com Q: In what direction do you see nonprofits going with online video in the future?

Video 28

Video Interview Social Media Online 28

Care2

JULY 11, 2007

60) Search « The Great Debate: DM vs. And even blogs, which allow for comments, can be brochureware, just pretty words that are meant to tell the world how great and invincible the group is, not letting people inside to help figure out strategy and even struggle with the hard questions all organizations face. All rights reserved.

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

AUGUST 7, 2007

Vladimir July 25, 2007 | Vladimir Moshnyager While the "Causes" application is getting a great deal of traction, your article does a great job of asking the right question - how much money is going to the charities? Ive just one question: How did you select your sample of causes used in your analysis? Your number of $1.24

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

Vladimir July 25, 2007 | Vladimir Moshnyager While the "Causes" application is getting a great deal of traction, your article does a great job of asking the right question - how much money is going to the charities? Ive just one question: How did you select your sample of causes used in your analysis? Your number of $1.24

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

SEPTEMBER 14, 2007

Theres no question that such creative strategies will emerge in greater volume during 2007, and while some existing consultants are already helping groups make this work, theres plenty of room for some savvy specialists to get in the game. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

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Consultant Myspace Social Media Advocacy 31

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit?

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Mail Social Media Online Advocacy 47

Care2

NOVEMBER 16, 2006

Theres no question that such creative strategies will emerge in greater volume during 2007, and while some existing consultants are already helping groups make this work, theres plenty of room for some savvy specialists to get in the game. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

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Consultant Social Media Myspace Advocacy 31

Care2

NOVEMBER 6, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

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Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Main | Care2 Helps in Law of the Sea Win » Monday Nov 05 2007 Five Tips for Online Fundraisers from a Direct Mail Dinosaur Monday, November 5, 2007 at 05:21PM | by Karen Taggart Ill admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. 60) Search « MySpace.com: A Place for Donors?

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Mail Social Media Online Fundraising 28

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28