article thumbnail

Social Media Analytics: The Basics

NonProfit Hub

Engagement rate is the ratio of total impressions versus total engagements. It’s wise to document this on an Excel sheet or other database so you can easily compare your stats from month to month. Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks.

article thumbnail

Do Donors Care About Matching Gifts? 7 Stats & Takeaways

Pamela Grow

Then, she learns that her employer will match her donation at a 1:1 ratio. 7 Stats & Takeaways appeared first on Pamela Grow. Imagine that a supporter named Annel is deciding whether or not to donate to your nonprofit’s animal welfare campaign. Knowing this, Annel donates immediately!

Stats 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Get More Out of Your Online Fundraising Platform

Qgiv

That stat, along with the fact that 96% percent of Americans own smartphones, means it makes sense that text giving tools help increase donor engagement. These gifts often come from a donor’s employer and match their donation on a 1:1 ratio. Increase in engagement with outbound texts.

article thumbnail

5 Myths of Mobile Fundraising, Debunked [INFOGRAPHIC]

Connection Cafe

The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. Now here’s an impressive stat. Reality: Across all of the nonprofits we measured, an average 9.5%

Mobile 20
article thumbnail

Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Sarah - share by email because we are an online organization, can have a spreadsheet with stats and how they are growing, organization wide as well as campaigns, etc. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.),

article thumbnail

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. . Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Insight Harvesting: What is the style of the writing?

Metrics 81
article thumbnail

Making the Most of Your Nonprofit’s Website: Understanding the Basics

Connection Cafe

According to these stats from Double the Donation , online giving from individuals continues to make up a larger and larger portion of nonprofit revenue. In terms of visual frontend elements, the contrast ratio between your site’s text and its background is key. Include a prominent “Donate Now” button right on your navigation bar.