ASU Lodestar Center
APRIL 1, 2022
The problem with ratios. Charity watchdogs are a type of nonprofit that publicly share information about charities, including reviews and ratings. They often use financial ratios to measure a nonprofit's impact, but these do not most accurately showcase a program's efficiency. Storytelling as a solution.
Nonprofits Source
JUNE 22, 2017
Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. If you notice that 75% of your audience likes The Daily Show, then you might consider adding references from the show to aid in your storytelling. Cost Per Impression (CPM).
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2009
Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling.
Bloomerang
JUNE 20, 2023
Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.
Bloomerang
JULY 20, 2023
These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Donor retention rate Your nonprofit’s donor retention rate measures how many donors who gave to your organization last year also gave again this year.
Get Fully Funded
AUGUST 21, 2022
If you’re seeing lower email open rates, declining donations, and fewer donors giving, it’s time to take a step back and evaluate where things are off track. It’s part of following the 3-to-1 Ratio and it helps donors feel valued, not over asked. Start with your fundraising communications. Here’s an example.
Qgiv
JULY 21, 2022
Even though the definition below is focused on product marketing, we fundraisers know how effective storytelling is with donors in our communications. Pro tip: don’t ignore your website conversion rate. Here’s a quick formula to help you discover your website conversion rate: Conversion Rate = # Unique Donations / # Unique Visitors.
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