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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

For example, if your logo typeface is a script, you’ll want to select a san-serif typeface that works well as body copy. This library may include graphics like illustrations, icons, patterns, and/or photography. 7) Photography. It is almost guaranteed that your brand will utilize photography.

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Next Level Donor Relations: Make The Experience “Unexpectedly Pleasurable”

Bloomerang

And when sending the appeal letter, always write “Open Me!” Create a short, powerful, well-written script that callers can use as a guide, but allow the callers freedom to go off script and just express their gratitude. This can be done in a format combination of video, photography, and memorabilia.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Peer to peer. Unsubscribe options.

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Your Nonprofit Logo is a Spark, Not the Flame

Top Nonprofits

You also have colors, fonts, language and photography to help people understand what you do. If you design modular furniture, a logo featuring Victorian script and flowers is going to be misleading. Like what if your dream is to open a cat cafe with candlemaking workshops and open mic nights? Let’s go back to McDonald’s.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Peer to peer. Unsubscribe options.

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Your Logo is a Spark, Not the Flame

Top Nonprofits

You also have colors, fonts, language and photography to help people understand what you do. If you design modular furniture, a logo featuring Victorian script and flowers is going to be misleading. Like what if your dream is to open a cat cafe with candlemaking workshops and open mic nights? Let’s go back to McDonald’s.

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The Making of "Product Demo - Mobile Beacon" Video

Tech Soup

While not every nonprofit needs to invest the resources to make scripted videos, we wanted to try the new format to better serve our audience, particularly the different learners coming to our site. Since we had a script written, it was not time-consuming to add that on. We aimed to make this video informative, concise, and personable.

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