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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically."

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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

Care2

If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities. Moderate* 10.

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Social Networks for Social Change: Ivan Boothe Knows What He Is Talking About!

Beth's Blog: How Nonprofits Can Use Social Media

Using Social Networks for Social Change: Facebook, MySpace and More View SlideShare presentation or Upload your own. Ivan Boothe helped start the Genocide Intervention Network in 2004, and was responsible for communications, web development and social networking strategy.

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Nonprofit Blogging and Social Networking Policies: Examples?

Beth's Blog: How Nonprofits Can Use Social Media

When I was in Minnesota, one of the questions I got was about blogging and social networking policies. Now, I swear I remember seeing something from Easter Seals or another nonprofit on a listserv that mentioned either social networking policy or blogging policy. positions, strategies or opinions.???

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities. YouTube Nonprofit Program: YouTube.

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Using Social Networking Sites for Campaigns: An Interview with Carie Lewis, HSUS

Beth's Blog: How Nonprofits Can Use Social Media

In April, I blogged about HSUS "Stop Canada's Cruel Seal Hunt" campaign over at blogher and my blog and last December on my blog as part of a roundup of articles on using social networking spaces for campaigns. What kinds of conversations in-house/on-staff did the desire to integrate social networking tools into your work spark?