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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor. Keep Compliance in Mind Understand U.S.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor. Keep Compliance in Mind Understand U.S.

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4 Habits to Retain Donors

Roundtree

My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” If your organization’s communication style is sporadic, then don’t be surprised when your donor retention rate is sporadic. When you improve your communications with donors, your retention rate will improve as well.

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Five Signs You Should Double Opt-In Your Emails

The Science Behind Engaging your Supporters

You're Getting Hit With Spam Complaints or Bounces. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes. Confirmed opt-ins can empower you to say with confidence that your subscribers are eager to hear from you. It can be a challenge for many organizations.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

NonProfit Hub

Sending out emails can be frustrating, especially when you look at open rates. It’s required by law to have opt-out options in your emails (typically at the bottom). Basically, nobody will be able to receive your emails because they’ve identified you as spam. Then, compare how the groups compare to one another with open rates.

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