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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? Your emails are likely to find a home in your recipients’ spam folder. You can inadvertently break any one of the CAN-SPAM laws. This infrequent contact almost ensures low open rates. Get started with these ideas: Send a survey or poll.

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