Law Mail Rate Spam 
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.
Connection Cafe
OCTOBER 1, 2019
Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.
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sgEngage
FEBRUARY 17, 2023
To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Add “subscribe” buttons not only on your website, but also in the footer of your emails, in email signatures, on direct mail QR codes, and in your social media bios.
sgEngage
FEBRUARY 18, 2023
To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Add “subscribe” buttons not only on your website, but also in the footer of your emails, in email signatures, on direct mail QR codes, and in your social media bios.
Roundtree
FEBRUARY 14, 2022
My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” Scratch a personal thank you across the top of every donor receipt that goes into the mail. If your organization’s communication style is sporadic, then don’t be surprised when your donor retention rate is sporadic.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 21, 2005
Laws/Regulations/Bookkeeping Hire a lawyer as part of your strategy ??? t break the laws ??? t Spam regulations ??? t Spam requires you to have a physical mailing address, opt out of every mail and be responsive, registered domain and bunch of other things, only allowed to email to people who have opted into your list.
Get Fully Funded
AUGUST 1, 2022
Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. CAN SPAM laws so you don’t have to worry about it. They just won’t.
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