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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Comment on your blog post.

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Developing a Nonprofit Communications Plan to Engage Constituents

Neon CRM

Here’s how to approach the goal of boosting engagement in a SMART way: Specific : Increase donor engagement with fundraising activities Measurable: Increase fundraising email open rates and social media followers by 20%. Increase email click through rates by 5% and social media engagement from comments, shares and likes by 10%.