Bye Bye Dirty Data, Hello Donor Love & Dollars!
John Kenyon
DECEMBER 13, 2017
Here are 3 among the many types of examples of Lost Dollars and Relationships driven by Dirty Data: 1) Contact info changes but is not updated in the system => communication stops & dollars stop. Example: A donor family received 3 of the exact same mail pieces, including one to their small child – all to the same address.
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