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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

While advocating for survivors in San Francisco, I witnessed first-hand how critical stories are in tapping into people’s empathy. However, it wasn’t until my career took a turn into strategic communications and marketing that I learned just how integral a winning story is to the success of an advocacy campaign. .

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1

Media Cause

Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Digital advocacy allows us to tell our stories creatively and on a scale that wasn’t previously possible. Identify Your Own Story What ignites your passion for an issue?

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Data as Decision in Grantmaking

sgEngage

We are taught to create an organizational chart or a program activity graphic or a network diagram of organizations needed to address an issue like homelessness or educational equity. Visualizing Where Meaning Making Can Happen “Mapping” activities are often the starting point of identifying data collection opportunities.

Data 106
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What you need to know BEFORE you start a nonprofit

Get Fully Funded

The needs assessment is a learning and listening phase. Think about your audience as someone who doesn’t know anything about food insecurity, homelessness, first generation college students, or animal abuse. Contact media outlets and suggest a story about your new nonprofit. Be humble, and accept that you don’t know everything.

Nonprofit 111
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4 Things Successful Fundraising Appeals Have in Common and How to Get the Right Mix

Connection Cafe

We know that successful fundraising appeals have 4 things in common: A compelling story. An online appeal is bigger than an email—it has multiple parts that fit together to create one compelling story. Here’s how to get the right mix of tone, story, and examples: Start with your audience. Who can tell your story best?

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How to acquire and engage new advocacy audiences

EveryAction

If it’s not during an ‘on’ moment, consider collecting stories and reiterating the importance of resilience-building, which we define as growing our community’s ability to come together and respond to problems or hardships.

Advocacy 177
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15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

Qgiv

John Center for Homeless Men hosted a virtual Raisin’ the Rent house party event in March 2021. Make sure there are just a few differences between the forms so you can accurately identify if any particular calls to action, images, or stories are making a difference. Consider sharing impact stories! Try out these templates.