The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story
Media Cause
DECEMBER 21, 2021
While advocating for survivors in San Francisco, I witnessed first-hand how critical stories are in tapping into people’s empathy. However, it wasn’t until my career took a turn into strategic communications and marketing that I learned just how integral a winning story is to the success of an advocacy campaign. .
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