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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Videos have to be formatted to stand out on mobile. Over 80% of Facebook’s users are checking out the app on mobile. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. Storytelling is key for shares.

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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

Organizational Overview: Background information on the nonprofit’s history, structure, and key personnel. The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​ Let’s look at the Red Cross mission statement as an example.

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Diversity in Design: Inclusion Won’t Fix a Broken System

Media Cause

Color theory, golden ratios, and hierarchy principles are rehearsed and practiced in design school and written about in magazines over and over again. When we take a look at design history, we quickly start to see how whiteness relates to the rule setters and power holders. . Decentering whiteness in design history resources .

Design 52
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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

According to the American Alliance of Museums, the average museum has 6 volunteers for every paid staff member , a ratio which s oars to 18:1 in museums with budgets under $250,000. The rise of mobile technology has also led to changes in consumer expectations and demands. Rapid Shifts in Consumer Expectations. Source: Blackbaud.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. How to Personalize Your Emails. Follow-Up Approaches.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. . Chris's post gives a condensed history of Feedburner and how the need for its services has changed given the social media landscape over the past 5 years. Conversation Rate : This is the commenting and conversation that is happening on your blog.

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20 Best Practices to Optimize Your Nonprofit Donation Page

Bloomerang

An easy-to-use, accessible, mobile-friendly online donation page is crucial for modern nonprofits. A robust donor portal where supporters can review their donation history, update their credit card information, and manage their recurring gifts. Make your donation form mobile responsive. Make your donation page accessible.