Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End
Bloomerang
AUGUST 30, 2021
adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Recaptured donors (whose last gift was two or more years ago) were up nearly 14%. The overall donor retention rate was 43.6% , a 4.1%
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