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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. It should also include a phone number and website URL, should the reader want to make a gift other than by check. . Without your gift this week, a major timely opportunity will be lost. Look at the example above.

Question 142
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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

If it’s done well, you’ll get a gift. There are two parts to the act of giving a financial gift – the emotional part and the practical part. Give the priceless gift of education . 52 more students need scholarships and each one is just $142. With your help, we can get every student in school this year.”.

Giving 119
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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Because the site convinced me that the organization was working to solve an urgent problem and that my gift would make a meaningful difference. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Mid-level to major donors should be approached before campaign day to sponsor matching gifts the day of. Renewed and retained donors were also making substantially smaller gifts on giving day.

Giving 22
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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. A transformational gift. The big-gift story is surprisingly easy to sell, especially if you can say it’s “the biggest gift in our organization’s history.” Be brief and passionate.

Story 122
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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. How can you break through the noise?

Channel 247
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Transform Your Donation Landing Pages for Year-End Giving

NonProfit Hub

If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. In other words, lose any unnecessary fields on your donation form.