Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis
Neon CRM
DECEMBER 14, 2023
First use this year’s revenue to establish a baseline for all your expected revenue, including but not limited to individual giving, major gifts, events income, expected pledges, and grants. Retention Rate: The percentage of donors who gave last year and this year. Retention Rate: The percentage of donors who continue to donate.
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