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Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Activities: If the event will be more than a networking event, have some structure activities or presentations. If you have a projector and laptop available, you may want to stream the Twitter Feed during the event. Be creative.

Offline 96
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5 ways to supercharge your fundraising ads before the ball drops

M+R

She’s helped groups including Feeding America, Sierra Club, Oxfam America, March of Dimes, and the Fight for $15 run and grow sophisticated online fundraising and advocacy programs. Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe.

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Great reads from around the web on April 23rd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Change the way we associated with others on and offline? But here's the thing: the trends aren't actually that good." Change the internet?

Web 114
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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Themes that people want to learn: new metrics structures can bubble up. How do you use a RSS feed like a rockstar? Feed digest. Are there ways of catching offline datapoints? HSUS - integrated it with everything else, email campaigns/newsletters, offline, etc. what things need to be measured. industry benchmarks.

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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Having a structured way to collect and analyze qualitative insights can not only help with designing a social media engagement policy, but also harvest insights. After some back and forth conversation, including asking for his input when they changed their fee structure, GiveWell became a supporter and user for Network for Good's services.

ROI 91
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Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. Gladwell argues that real social change occurs when strong, rather than weak-tie networks, organize hierarchically, rather than in a de-centralized network structure. Every day I see their faces in my feed.

Offline 116
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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I tweeted this and Vladis Krebs had a great answer : The network is the "structure" upon which the community dances and self-organizes. I've been intrigued by social data exploration and wonder what offline processes might be adapted to doing this with a software tool? You need a good set of URLs to feed it.