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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences.

Analytics 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide.

Taxonomy 169
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AI at Candid: Powering technology to support the sector’s lasting success

Candid

An active field of research in the 1960s, machine learning is now deeply embedded in our daily lives—from receiving recommended products while we’re online shopping to Google helping us autocomplete our emails. As these technologies mature, so do their applications.

Support 98
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Taxonomy VS Folksonomy: Google Fight

Beth's Blog: How Nonprofits Can Use Social Media

Holly at NTEN has a post titled " Taxonomy vs Folksonomy." Taxonomy won! I ran another googlefight using the word "tagging" instead of the Folksonomy and tagging won! Holly also posted a response to the How Are You Using the NpTech Tag with " Taxonomies are for Chumps " post.

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Pew Internet Report on Tagging Use

Beth's Blog: How Nonprofits Can Use Social Media

both Nancy White (via the for: option in delicious) and Michele Martin (via email) sent me the link to the recent Pew Internet report on tagging. A December 2006 survey has found the at 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. and thus of people???that

Tag 56
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Great reads from around the web on July 18th

Amy Sample Ward

Today, I’ll start with a basic taxonomy of these trends, and unpack each one over time. To keep posted, share ideas and promote through your networks:Twitter #tag for this upcoming visit will be #incgen11 or Email cy@hkcss.org.hk " International Digital Youth Work Events, 20th-23rd Sep – What can you share?

Web 123
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Joshua Schachter: Future of Tagging

Beth's Blog: How Nonprofits Can Use Social Media

Future of Tagging ??? You might tag it with ???read_later,??? so those tags work well for you, but not necessarily the social system. The tags you use to describe something should be intuitive so you can recall the bookmark. You can assume, however, that someone will tag the item for how the group does it.???

Tag 50