Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
There is a lot of hype around new digital channels, but little evidence is published to back this up. I hear the questions every week: "Should we start with Facebook or email?" In this context, they often want to get people to participate in an online action like signing a petition or sending an email to a target.
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