Driving Donor Engagement: Five Essential Elements of the NPO Website
Byte Technology
MAY 6, 2015
This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. If you’re encouraging potential donors to share your cause with others, social media links should be easy to find. Does the donor receive an “e-thank you” of some sort?
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