The Science Behind Engaging your Supporters

OCTOBER 24, 2018

As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs.

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Fundraising Spam Database Social Media 66

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Qgiv

FEBRUARY 20, 2022

Still others are marked as spam and go to the trash folder, never to see the light of day again. . Donors don’t need a full background history of your nonprofit at this moment, but they do need you to paint a clear picture of how they can help through concise storytelling. Where are your nonprofit’s emails going?

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email Donation Tips Template 98

Everyaction

JANUARY 29, 2018

Did you know an average of 18.21% of emails go straight to spam? These shouldn’t just be segments based off of just age or demographic. They should be more detailed, including giving history, types of recent engagement, hobbies and interests and preferred methods of communication. Prioritize your deliverability. Lapsed Donors.

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email Test Spam Template 50

Neon CRM

OCTOBER 31, 2023

Ask for details you might be able to use later, like demographic information, how they first learned about you, why they decided to give, and how they want to communicate with you in the future. Try combining messaging you know resonates with your audiences with references to your donor’s history with your nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Here are my notes and I've added some of my own notes and links for more context: Overview: Facebook is in 30 languages, with 200 Million Users (want some demographics on users, check out Nick O'Neil's Demographic Page ). More interactive content is better - the Wall is a history of interactive. It's intended to prevent spam.

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Qgiv

NOVEMBER 13, 2023

You’ll also minimize the risk of spamming your supporters with messages they’re unlikely to respond to. Demographics Demographics is a common way to segment donors. Some of the data needed for demographic groups is already collected by your organization through your donation form.

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Effective Donor Guide Social Media 109