Remove Culture Remove Demographics Remove Video Remove Voice
article thumbnail

International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

When each board member is a different nationality, everyone arrives at the table with their own cultural expectations. The 98 to 99 percent female demographic makes for a unique environment. Consider your association’s voice. The diversity of needs and perceptions is both energizing and complex. Women who join Zonta are doers.

article thumbnail

5 Ways Your Grantees Can Use Storytelling to Prove Impact—and How You Can Help

sgEngage

Incorporate Various Formats Advise your grantees to use different content formats to share their stories, such as blog posts, videos, podcasts, social media posts, email newsletters, and direct mail. Some may prefer videos that offer a glimpse into the fieldwork, while others may find written testimonials far more compelling.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. Our team recommends employing appends such as age demographics, number of children in the household, interests and hobbies, and communication channel preferences for maximization.

article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Once your business has solidified core aspects of its brand like your logo, color scheme, and brand voice, create a style guide employees can reference. Creating training documents and video tutorials.

Map 52
article thumbnail

Nonprofit Social Media Strategy: 7 Steps to Connect with Your Donors

Qgiv

Use your organization’s brand colors, fonts, and logos in all of the pictures and videos you post on social media. You should also work to develop your brand’s voice and language across your social media profiles. Make sure it’s authentic and true to your organization’s culture. Use eye-catching imagery. Drive engagement.

article thumbnail

4 Tips for using video effectively in your digital strategy

Candid

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Just think of the classic ASPCA video featuring a carousel of devastating animal video clips and Sarah McLachlan's melancholic voice in the background. Redefine the concept of video. Incorporate calls to action.

Video 91
article thumbnail

[VIDEO] First Steps to Nonprofit Strategic Planning, Now!

Bloomerang

There’s all kinds of videos and stuff that you can interact with there if you want to learn more about us. And a demographic analysis, what are the demographics of our boards, staff and clients? A strategic plan is only as good as the voices and perspectives of the people weighing in on the plan.

Video 125