Content ROI Stats Train 
Nonprofit Tech for Good
NOVEMBER 28, 2011
In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At this first training, it was no surprise that almost all of the attendees were battling the “my boss doesn’t get it” conundrum. Compile stats to share with executive staff. Get training.
Nonprofit Tech for Good
JUNE 13, 2013
If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Rather than waste your time, get some good training and learn how to do it right. There absolutely is a math to social and mobile media.
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Nonprofit Tech for Good
DECEMBER 12, 2011
are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Show her the stats. Make sure they are the right ones.
Nonprofit Tech for Good
OCTOBER 22, 2009
I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Stay focused on the Good.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 27, 2010
I feel that my technology training for nonprofits work is more like a calling for me than simply a job or career. For the past 15 years, I have been excited about nonprofit technology training design and delivery and it is what I will continue to focus on as part of my role at Zoetica over the coming years.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2007
We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. We'll also use the Idealware stats to demo a methodology that connects metrics to business questions. Which is real life is always much harder and complex than in a training context. Good content matters.
Nonprofit Tech for Good
APRIL 5, 2021
The research is based on brands with a large following, a vast array of visual content, and a significant budget for advertising. That’s good news for nonprofits that don’t have a lot of visual content. Post Content That Inspires Engagement. then your organic reach will significantly decrease.
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